, declared today that the company was conferred with the Bronze Stevie® Award for the ‘Mobile Marketing Campaign of the Year’/. It was awarded at a gala ceremony for ‘The 11th Annual International Business Awards’ in Paris on Friday, 10th October, 2014.){kind=link}
Flytxt, the dominant Big Data Analytics solution provider for Communication Service Providers (CSPs), declared today that the company was conferred with the Bronze Stevie® Award for the ‘Mobile Marketing Campaign of the Year’/. It was awarded at a gala ceremony for ‘The 11th Annual International Business Awards’ in Paris on Friday, 10th October, 2014.
International Business Award 2014 to Flytxt
The Nokia handset promotional campaign which was helmed by Flytxt’s mobile ad marketplace, mADmart, in Bangladesh, was judged as one of the top three campaigns in this category.
The campaign had take place mainly to create buzz for Nokia’s new handsets among the young urban population in Bangladesh. mADmart, Flytxt’s ad marketplace, helped Nokia to touch 500,000 precisely targeted consumers in the niche section within a time of 2 weeks’.
Subscriber insights that were derived from operator data aided not only in the identification potential costumers of new handsets but also in spreading this campaign only to those consumers living close to Nokia’s sales outlets, thus, making sure of maximum conversions. More than 250 executives worldwide took part in the judging process from May through early August to select the Stevie Award winners.
Consumers also profit from these analytics-driven campaigns as they get only offers that are important to them through the channel they prefer.
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