The Dubai based online broker, ADS Securities has revealed the OREX Optim GUI. The graphical user interface which has been developed combined by the local team and its foreign consultants, uses the advanced technology and is focused on highlighting the crucial data and dismissing the unimportant data. It has been rated high by the users and is expected to get even more credit once the market takes up.
OREX Optim GUI
The flat graphics feature, which is often used in the IOS by the tech giants Apple, has been used for the screen to clearly display the significant feeds. The Executive Managing Director and Vice-Chairman of ADS Securities consider the GUI as the connection between the financial broking and the new technology.
He says:”Through the new GUI clients can access multiple-asset classes selecting the level of sophistication and functionality which suits their trading. From informed individuals through to institutions the GUI provides a uniquely scalable trading experience. The Middle East is becoming an increasingly important financial hub and the technology provided by ADS Securities offers a new and important gateway into the region.”
Before the GUI got released, it was beta tested by some of the company’s trusted clients. Andrew Rossiter, Global head of IT at ADS Securities, says: “Introducing a new GUI we wanted to have an access point to our services which reflects the technology and innovation which has gone into developing the OREX Optim platform. This was never going to be a simple job of introducing new icons and changing the page around, we wanted a completely different look, feel and customer journey. The platform has the architecture in place to deliver great prices and execution with low rejection rates. We wanted a GUI which reflects this level of delivery and sophistication.”
With the multi-asset platform of OREX Optim, clients now have the freedom to use the single screen to deal with all their financial instruments. Its design is also expected to be used for smartphones and tablets.
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The IT head also stated : “When building OREX Optim we had the advantage of not having legacy technology, we started with a blank piece of paper and designed the platform to provide the trading clients want. However, to provide multi-asset trading off a single GUI requires a very clear screen with good functionality and features, and one which provides traders with the essential data they need”. Investing high in technology has been the strategy of ADS Securities to become a leader among all the trading platforms of the world. It also has its business agencies in countries such as Hong Kong, Singapore and London.
Rahul Hirani
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