3 Tips to Edit Videos and Improve Engagement Levels


Are you trying to edit a video that you recorded? Is your aim to make it more engaging so that it is able to keep viewers interested on social media or a blog? That may seem like a daunting task, but it’s really just a question of how you approach it.

3 Tips to Edit Videos and Improve Engagement Levels

While it is true that producing engaging videos can take time and does require a lot of planning – there are a few ‘quick and easy’ tips that you can use to edit videos and make them more engaging:

Trim the ‘fat’ from the video

One of the first things you should do to make videos more engaging is trim out any unnecessary parts. The goal should be to make the video shorter and more concise, which is generally more engaging.

While trimming a video is good, you should be aware of how it affects the flow of the video. The last thing that you want is to trim out too many parts too frequently, as that could make the video seem to jump around and will jar and distract viewers.

Make sure the video has a consistent appearance

Another issue that tends to distract viewers is when the video isn’t consistent. That is especially the case if you’re splicing together clips that were recorded separately, and the color may not be uniform across all of them.

Initially you can try using color correction to make sure that different clips look as similar as possible, and adjust their white balance. After that you can apply color grading across them all, or use the same filter on them to create a uniform appearance.

Add background music to set the tone and pace

Background music can have a transformative effect on videos, and you should definitely consider adding some to yours. It will set the tone and mood of the video, and may even help build an emotional connection with viewers.

Choosing the right background music can be tricky, and you should also carefully decide where to place it and how to time it. The tempo of the background music should match the pace of the video, so that it ‘fits in’ better.

See how each of these tips can help you to edit a video and make it more engaging? It should be noted that they can apply to conventional videos as well as videos recorded through other means, such as screen recording or slideshows. For example you could use Movavi Video Editor to compile a slideshow with these steps and then edit it at the same time.

All said and done the most engaging videos for social media tend to be short, direct, and provoke an emotional reaction in viewers. Be sure to keep that in mind when you’re editing your video, and you may be able to figure out other ways in which you can improve it. Now that you know how to get started – why not give it a go and edit one of your videos.

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