ZENO has expanded its affordable technology portfolio with the launch of the ZENO 100 Pro smartphone alongside two new portable charging solutions, the ZENO 10000mAh Power Bank and ZENO 20000mAh Power Bank. Designed to meet the needs of budget-conscious consumers, students, professionals, and Gen Z users, the latest ZENO lineup combines stylish design, reliable performance, and practical everyday features without a premium price tag.
The launch introduces a complete ecosystem that allows users to stay connected throughout the day with an affordable smartphone and dependable backup power options. With introductory pricing available through Amazon, the company aims to make modern technology accessible to a wider audience across India.
ZENO 100 Pro: Affordable Smartphone with Premium Features
The highlight of the launch is the ZENO 100 Pro, which the company describes as one of the segment’s most affordable smartphones. Despite its competitive pricing, the device offers a feature set usually found in more expensive smartphones.
One of the standout features is its MIL-STD-810H military-grade certification, providing enhanced durability against everyday wear and tear. This certification indicates that the phone has been tested against multiple environmental conditions, making it suitable for users seeking a dependable device for daily use.
Another notable addition is UltraLink connectivity, a feature designed to maintain communication even in areas with weak or limited network coverage. This functionality can prove useful for travellers, outdoor users, and those living in regions with inconsistent mobile connectivity.
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Large Display with Smooth Visual Experience
The ZENO 100 Pro sports a 6.6-inch HD+ IPS display featuring a 90Hz refresh rate, delivering smoother scrolling, improved animations, and a more responsive user experience. Whether users are browsing social media, watching videos, or playing casual games, the higher refresh rate contributes to a noticeably smoother display performance.
The screen is complemented by DTS-powered audio, enhancing multimedia playback with improved sound quality for music, movies, and online content.
Adding to the overall experience is the Dynamic Bar, an interface element that conveniently displays important notifications, battery information, incoming calls, and system updates without interrupting ongoing activities.
Performance Powered by Android 15 Go Edition
Under the hood, the smartphone runs on the Unisoc T7100 octa-core processor, paired with 3GB RAM plus an additional 5GB of virtual RAM, providing smoother multitasking and better application management. The device also includes 64GB of internal storage, giving users sufficient space for apps, photos, videos, and documents.
The smartphone ships with Android 15 Go Edition, a lightweight version of Android optimised for budget devices. The operating system is designed to deliver improved speed, efficient memory management, and a clean user interface while consuming fewer system resources.
With this combination of hardware and software, the ZENO 100 Pro aims to provide reliable performance for everyday tasks including web browsing, video streaming, online learning, messaging, and video calls.
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Camera and Battery for Daily Use
Photography enthusiasts receive an 8MP rear camera supported by enhanced image processing technology that helps produce clearer and more vibrant photos in different lighting conditions. The front-facing 5MP selfie camera is suitable for video calls, online meetings, and social media content.
Powering the smartphone is a 5000mAh battery, offering all-day usage under normal conditions. The included 10W charger ensures convenient charging whenever needed.
For security, users can choose between Face Unlock and a side-mounted fingerprint scanner, providing both convenience and secure access to the device.
An additional practical feature is the built-in IR Blaster, allowing the smartphone to function as a remote control for compatible televisions, air conditioners, and other home appliances.
The ZENO 100 Pro is available in three colour options:
- Comet Orange
- Cloud White
- Black
Introducing the ZENO Lite
Alongside the ZENO 100 Pro, the company has also introduced the ZENO Lite, another budget-friendly smartphone equipped with 2GB RAM and 64GB storage. Positioned as an entry-level option, the Lite variant is intended for first-time smartphone buyers and users seeking an affordable everyday device.
Two New Powerbanks for Different Charging Needs
To complement its smartphone range, ZENO has also unveiled two new powerbanks designed for users who require portable charging throughout the day.
ZENO 20000mAh Power Bank
The flagship portable charger offers a substantial 20,000mAh battery capacity combined with 45W fast charging, making it suitable not only for smartphones but also for compatible tablets and laptops.
Constructed with a fire-resistant ABS+PC shell, the powerbank prioritises safety while maintaining durability for long-term use.
Its key highlights include:
- 45W fast charging support
- Compatibility with PD 3.0, QC 3.0, and Apple 2.4A charging protocols
- Built-in 36cm braided USB Type-C cable
- Dual charging outputs
- Digital battery percentage display
- Compact 310g design for travel
These features make it an ideal companion for professionals, travellers, and users carrying multiple electronic devices.
ZENO 10000mAh Power Bank
For users looking for greater portability, the ZENO 10000mAh Power Bank focuses on convenience without sacrificing charging performance.
Despite weighing only 176 grams, it delivers 22.5W fast charging while remaining compact enough to fit easily into pockets or bags.
Its major features include:
- 22.5W fast charging
- Dual output ports
- Digital battery display
- Complimentary 3A Type-C to Type-C cable
- Twisted lanyard design for easier carrying
- Pocket-friendly compact body
The lightweight design makes it especially suitable for commuters, students, and frequent travellers.
Pricing and Availability
As part of the launch offers, the new products are available through Amazon at attractive introductory prices.
Current launch pricing includes:
- ZENO 100 Pro Smartphone: ₹8,599
- ZENO Lite Smartphone: ₹7,999
- ZENO 10000mAh Power Bank: ₹1,299
- ZENO 20000mAh Power Bank: ₹2,069 with an additional promotional discount
The competitive pricing positions the products among the most accessible options in their respective categories.
Brand Vision Focused on Affordable Innovation
According to Arijeet Talapatra, CEO of itel India, the ZENO lineup represents the company’s vision of combining modern design with affordability. He noted that the brand aims to create products that support the fast-paced lifestyles of younger consumers while ensuring that rising manufacturing costs do not prevent customers from accessing quality technology.
The name ZENO itself reflects the brand’s design philosophy:
- Z – Zenith of Design
- E – Elevated Experience
- N – Nuanced Control
- O – Optimized Output
This identity highlights the company’s emphasis on balancing aesthetics, usability, performance, and value.
Final Thoughts
With the launch of the ZENO 100 Pro smartphone and its new range of portable powerbanks, ZENO has strengthened its presence in India’s competitive budget technology market. The smartphone combines military-grade durability, a smooth 90Hz display, Android 15 Go Edition, UltraLink connectivity, and a large battery at an accessible price point.
Meanwhile, the new 10000mAh and 20000mAh powerbanks provide practical charging solutions for users who need dependable backup power while travelling, studying, or working remotely.
Together, these products demonstrate ZENO’s continued focus on delivering feature-rich technology that remains affordable for everyday consumers, making the latest lineup an attractive option for users seeking value without compromising essential functionality.
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