Email has been the most powerful mode for communication after the invention of internet. With the use of email you can convey your message in a detailed way and it is sent quickly. With the convenience, the power of email is limitless. Are you using email to the fullest to increase your marketing efforts?
Well email is very useful way to communicate and communication is one of the pillars of any business. So can you use e-mail smartly to reach out to your audience and increase your marketing productivity? The answer is a big YES. The power of email is immense. If you use email smartly then your time and efforts are surely rewarded in the long run. So the question in your mind is that how can you send the emails smartly and that too to a huge amount of audience?
We marketers always try to find a very smart and innovative way to reach out to the potential customers. The main task is that finding the right solution for your needs.
You can use the email smartly with the use of tools. Well there are various tools available and there is confusion among the buyers. So we are here to solve your problem and provide the best solution for your needs. Well let us compare two of the most important tools for sending emails.
GetResponse is an easy way of email marketing. The Constant Contact is also one of the leading email marketing services. Other services also include Aweber and MailChimp. The main part is to go with one particular service for advanced marketing. We have done some analysis which will help you to take a decision between GetResponse and Constant Contact.
Free Trials
Both these services are having free trials. For the constant contact the user can use upto 60 days but only the list of upto 10 contacts. In GetResponse the free trial is for only 30 days but the user can create a list of upto 250 subscribers in the mailing list.
Pricing
GetResponse minimum pricing is $15/month for 1000 subscribers. Though there are options for annual discount. The constant contact service can be opted for as low as $5/month, but for only upto 50 subscribers. If you want a package for 2500 subscribers the pricing for the Constant Response is $35 per month.
Constant Contact Features
Templates
There are various templates available for ready made emails. This is a drag and drop. Customization is possible.
Mobile-Friendly
The mails sent are mobile friendly via Contant contact.
Social Media Posting
The platform helps the marketer to suggest the captions and images for sharing on social networks. This is a cool feature.
Contact Management
Uploading of the email list can be done using Excel, Gmail, Outlook, etc. It updates unsubscribes, inactive emails and bounces.
Analytics
As soon as the email is sent, the list of all the people who opened the emails, sharing the mails, etc data can be seen.
- Some unique features:
- Collect Donations
- Send and track coupons
- Get customer feedback
- Various account privacy for the Account Owner, Manager and Campaign creator
GetResponse Features
Forms
GetResponse has 500+ web form templates. There are also Exit pop up, shake box, scroll box and various list builder apps. No need of coding for the users. Easy to use ready made forms.
Landing Pages
There are 100+ mobile friendly templates in the GetResponse. The easy task is that it is a drag and drop editor. There are various optimization tools which helps the marketer to make good high-converting sales pages. There are various forms of pages like the squeeze pages, video pages, etc.
Responsive Email Design
In the new age of smartphones and tablets, most of the people have now started to view the e-mails on the go. So having a responsive Email design is very important aspect for the marketer. The fact is that responsive email help the marketer to achieve 42% more sales as per the company.
Free access to 1000 images from the iStock, to add relevant images to improve the quality of your email`s content.
A/B Testing
Trial and error is one of the basic fundamental testing method for any marketer. You can easily run various campaigns and try out the things. So you can test, analyze and also analyze the results from the subject line, from field, best time and day to send the email and many more.
Autoresponder
Automation is the key to success for a lot of people. If you automate process in life then the outcome is high. Same is with email marketing. With Autoresponder the user can easily set the follow-up cycles, one to one communication, birthday e-mails and customized offers. Timing, relevancy and accuracy are the three major parts which can be covered using the Autoresponder. This will help to engage more with your subscribers in an automated manner.
Email Creator
Creating creative emails is the key to engage a subscriber and then finally convert into a lead. This can be done using a drag and drop editor. This email creator has various mobile templates. The marketer can easily add photos, change fonts & colors, add social sharing buttons with ease.
Email intelligence
Tracking is very important of the campaigns you run. Comparison of follow ups, hourly fluctuations, etc can be analyzed.
List Booster
Easily the contacts can be imported and your subsciber list can be boosted. There are various mail clients which is compatible like the Gmail, Salesforce, magento, etc.
Inbox Preview
This is a feature which we liked. So many marketers are curious of how the mail will actually look after the mail is sent to the subscriber. This can be done using the Inbox preview. The email preview can be done of popular email companies like Gmail, Yahoo, Hotmail, Outlook, etc. So you know how your subscriber views your email.
Final Verdict
These 2 services are very much useful for the e-mail marketer. As shown there are various features listed of both the services. According to our experience, GetResponse is more viable option for the email marketer. It is more value for money and is slightly better than Constant Contact.
Nikhil Narkhede
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After reading this article I have to try GetResponse in my office. Thanks a lot for sharing!
Glad to know that Eric. Do share your experience with it. 🙂