Life is a festival only to the wise, but this is that time of the year when everyone can celebrate even if you are otherwise! With the inception of the festival season this year, the first gift showers are from Future Retail Ltd. Future Retail Ltd, being one of the top retailers in the country offers its customers, quantity and quality shopping. They serve customers in 95 cities across the country.
Now that electronics has been added to the most wanted list of our day to day life, Future Retail will be introducing its online platform ‘omnichannel’ for its electronic store E-zone in a fortnight, thus beckoning the festival season.
Future Retail E-Zone E-Commerce
The Future Retail Ltd, Joint Managing Director Rakesh Biyani remarked to PTI Mumbai that, they will be introducing omnichannel to e-zone by the end of this month. He said that the omnichannel platform will let the customers buy electronic goods like cell phones, television sets and items which people purchase for the purpose of gifting their friends and relatives during the festival period.
Omnichannel, the online platform, will be concentrating on multiple channels like mobiles, online and brick and mortar stores for selling their merchandise. The Managing Director also made a point that the company had made a tie-up with German enterprise resource planning company SAP which would facilitate the launch of this omnichannel.
He emphasized that the launch of the portal was done having an eye on the festive season, and to acknowledge the same, aggressive offers and persuading discounts will be awarded to the customers. Kunal Bahl, the founder of snap deal, stands first here, by bringing great products and greater offers for this season.
On the other hand, the co-founder of Localbanya, a year and a half old, online grocery firm, Amit Bharatiya said, they will be increasing their products from 14,000 to 20,000 in the next six months.
This news undoubtedly, makes us wait for the festivals to come all the more. What else can be more exhilarating than shopping around, in the comfort of our own home and yet buying all that we want! I guess, simply browsing through this omnichannel platform would give us the joy of window shopping, let alone buying anything at all!
I hope, there wouldn’t be anyone who would deny my opinion. If at all you do, just let us know. So, be geared for the launch of the portal.
Remember!! Your shopping is just a click away!

Pavithra Ranganathan

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