Software

HCL Technologies appoints new CMO – Matt Preschern

September 29, 2014

Leadership always comes with responsibility.

A prominent globally acknowledged IT service provider HCL Technologies has recently announced its new Executive Vice President and Chief Marketing Officer, Matt Preschern. Matt Preschern is expected to lead the corporate communications to drive demand, growth and value and marketing functions that includes sales enablement, global business and strategic marketing. Matt Preschern is a MBA graduate from Emory Universities’ Goizueta Business School that was born and educated in Austria. He moved to US in 1991, before which he spent a part of his childhood in Taipei.

HCL Technologies appoints new CMO

On this special occasion, Anant Gupta CEO of HCL Technology was quoted saying,

“”Matt brings a global view and proven track record of implementing strategies that have accelerated growth for some of the world’s most successful technology companies. His experience in building marketing muscle for next generation technology solutions and services makes him a perfect choice for playing a key role in enabling HCL’s Growth Blueprint based on new generation propositions.”

Matt has over two decades of leadership experience in the field of marketing and strategic development as his key advantage for choosing him for this post. Before he joined HCL Technologies, Matt Preschern served the “Windstream” as Senior Vice President and Enterprise Chief Marketing Officer. He led overall Demand Generation, Digital Content marketing and Brand Management. He was also responsible for PR, industry-analyst relationship, pricing, channel, field marketing, product and solution marketing.

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Matt Preschern has also held several leadership position of value before this. At IBM, he was the Vice-President of Marketing for North America Business Consulting Service organization. He had also played a key role in IBM’s Global “Smarter Planet” campaign. Early in his career, he developed “On Demand Business Adoption” model.

An enthusiastic Matt Preschern was quoting saying on context to his responsibility,

“”HCL has built an enviable position globally driven by its unique philosophy of Relationship beyond the Contract, unmatched global delivery network and robust client relationships. I look forward to driving the HCL brand to even greater heights and contributing to its fast growth and market leadership.”

Thus, we all as eager followers and customers of the service provided by HCL Technologies look forward to the good work that Matt Preschern would do as the Executive Vice President and Chief Marketing Officer.

This article is written by : Anuradha Sivaraman