Tools like Ahrefs are considered industry giants in the SEO field. From keyword research and backlink analysis to site audits and competitor spying, Ahrefs offers a comprehensive suite of features. But for many beginners, bloggers, and small businesses, the cost of Ahrefs can be a roadblock. Free Alternatives to Ahrefs will be helpful to you.
The good news? There are several free alternatives to Ahrefs that offer impressive SEO capabilities — some are completely free, while others offer limited but valuable access without a paid plan.
In this article, we’ll explore 9 powerful free tools you can use instead of Ahrefs to manage your SEO like a pro — without spending a dollar!
🔍 Why Look for Free Ahrefs Alternatives?
Before diving into the list, let’s understand why someone might want to use an alternative to Ahrefs:
- 💸 Budget Constraints – Ahrefs starts at around $99/month, which is steep for small websites.
- 🧩 Overwhelming for Beginners – New users may not need all the features Ahrefs offers.
- 🎯 Focused Features Needed – Sometimes, you just want one specific feature: like backlink checking or keyword research.
- 🛠️ Learning and Experimentation – Trying out different tools helps you understand what works best for your strategy.
✅ 1. Ubersuggest – Your All-in-One SEO Buddy
Website: neilpatel.com/ubersuggest
Ubersuggest, created by marketing expert Neil Patel, is arguably the most beginner-friendly SEO tool that covers many of the same functions as Ahrefs — for free.
🔧 Features:
- Keyword suggestions with search volume
- Domain overview with organic traffic estimates
- Backlink data (limited in free version)
- Content ideas based on keyword popularity
- Site audit reports
✅ Pros:
- Easy to use, clean interface
- Great for keyword and content planning
- Allows tracking of a few websites for free
❌ Cons:
- Limited daily searches on free plan
- Backlink data not as deep as Ahrefs
Best For: Beginner SEOs and content creators who want a basic yet powerful toolkit.
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✅ 2. Google Search Console (GSC) – SEO Straight from the Source
Website: search.google.com/search-console
When it comes to understanding how your site performs in Google, nothing beats Google Search Console. While it doesn’t offer competitor data, it’s invaluable for improving your own website’s SEO health.
🔧 Features:
- Keyword queries that bring traffic
- Click-through rate (CTR) and impressions
- Page indexing issues
- Mobile usability reports
- Core Web Vitals performance
✅ Pros:
- 100% accurate search data (from Google itself)
- Ideal for performance monitoring
- Completely free with no hidden limits
❌ Cons:
- Only shows data for your own site
- No competitor research or keyword planning tools
Best For: Site owners who want to improve their own rankings with Google insights.
✅ 3. Google Keyword Planner – The OG Keyword Tool
Website: ads.google.com
Although built for advertisers, Google Keyword Planner is still widely used by SEOs for keyword research. With real-time data from Google Ads, it gives reliable insights into search volume, competition, and CPC.
🔧 Features:
- Keyword search volume
- CPC estimates
- Related keyword suggestions
- Location targeting
✅ Pros:
- Accurate and real-time keyword data
- Excellent for planning PPC and SEO content
- 100% free with a Google Ads account
❌ Cons:
- Broad keyword volume ranges (e.g., 1k–10k)
- Not ideal for backlink or content analysis
Best For: SEO professionals focused on keyword targeting and content ideation.
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✅ 4. Moz Free Tools – Domain Authority & More
Website: moz.com/free-seo-tools
Moz offers a suite of free SEO tools, including its famous Domain Authority checker. While Moz Pro is paid, the free tools are very useful for surface-level insights.
🔧 Features:
- Link Explorer (limited usage)
- Keyword Explorer (10 searches/month)
- DA & PA checker
- On-page optimization tips
✅ Pros:
- Trusted brand in SEO
- Easy-to-understand interface
- DA metric is widely accepted
❌ Cons:
- Daily limits on free version
- Deep data locked behind paid plans
Best For: Bloggers, students, and those who want quick SEO metrics.
✅ 5. SEO PowerSuite – Desktop SEO Tool (Free Version)
Website: seopowersuite.com
Unlike web-based tools, SEO PowerSuite is a powerful desktop application that offers a wide range of features, even in its free version.
🔧 Features:
- Site audit and SEO health check
- Keyword ranking tracker
- Competitor analysis
- Backlink checking
- On-page SEO audits
✅ Pros:
- All-in-one tool (like Ahrefs)
- Unlimited website projects
- Deep local SEO features
❌ Cons:
- Requires download and installation
- Some export/report functions restricted in free version
Best For: Agencies and serious SEOs who prefer working offline.
✅ 6. Screaming Frog SEO Spider – Technical SEO Made Easy
Website: screamingfrog.co.uk
Screaming Frog is a desktop crawler tool used by thousands of SEO professionals for in-depth technical audits. The free version lets you crawl up to 500 URLs per site.
🔧 Features:
- Broken link detection
- Redirect checks
- Duplicate content spotting
- Meta tag audits
- XML sitemap generation
✅ Pros:
- Extremely powerful for technical SEO
- Free version is enough for small to mid-size sites
- Trusted by pros worldwide
❌ Cons:
- No keyword or backlink features
- Requires some technical knowledge
Best For: Technical SEO analysis and on-site optimization.
✅ 7. SERanking (Free Trial) – Premium Features for Free (Temporarily)
Website: seranking.com
While SERanking is a paid tool, it offers a generous 14-day free trial that includes many Ahrefs-style features — such as keyword tracking, site audits, and competitive analysis.
🔧 Features (Trial):
- Keyword rank tracking
- Competitor SEO analysis
- Backlink checker
- Website audit tools
✅ Pros:
- Full access during trial
- Smooth UI and accurate data
- Good for testing premium tools without commitment
❌ Cons:
- Trial limited to 14 days
- Paid plans needed for continued use
Best For: Short-term projects or users testing out premium-level tools.
✅ 8. OpenLinkProfiler – Free Backlink Tool
Website: openlinkprofiler.org
OpenLinkProfiler is a completely free tool that lets you analyze the backlink profile of any domain. It might not be as advanced as Ahrefs, but it’s very useful for quick link checks.
🔧 Features:
- Backlink data (fresh index)
- Link quality score
- Anchor text analysis
- Export 1000 links for free
✅ Pros:
- Free with no sign-up
- Decent link database
- Useful for beginner link audits
❌ Cons:
- Data not as fresh or deep as premium tools
- Interface looks outdated
Best For: Beginners learning about link building.
✅ 9. Bing Webmaster Tools – Underrated Yet Powerful
Website: bing.com/webmasters
Many people ignore Bing Webmaster Tools, but it offers valuable SEO data, including keyword performance, backlinks, and site issues — completely free.
🔧 Features:
- Keyword reports
- Backlink analysis
- Sitemap submission
- SEO error suggestions
✅ Pros:
- Free and simple to set up
- Complements Google Search Console
- Offers unique data from Bing’s perspective
❌ Cons:
- Limited user base vs. Google
- No competitive tools
Best For: Diversifying your SEO strategy beyond Google.
💡 Final Thoughts: Which Free Ahrefs Alternative Should You Use?
Here’s a quick breakdown depending on your needs:
| Need | Tool to Use |
|---|---|
| Keyword Research | Google Keyword Planner, Ubersuggest |
| Backlink Analysis | OpenLinkProfiler, Moz Free Tools |
| Site Audit | SEO PowerSuite, Screaming Frog |
| Technical SEO | Screaming Frog, GSC |
| Own Site Performance | Google Search Console, Bing WMT |
| Competitor Research | Ubersuggest (Limited), SERanking Trial |
While no free tool can fully match Ahrefs, these tools combined can help you cover 80–90% of your SEO needs — at zero cost.
✨ Bonus Tip:
Want more accurate results from any tool?
- Always cross-check data between 2–3 tools.
- Don’t rely on just one source — every SEO tool uses a different database and algorithm.
📌 Conclusion
Whether you’re a blogger, marketer, or small business owner, SEO doesn’t have to be expensive. These free Ahrefs alternatives can give you the insights you need to optimize your website, find new keywords, and grow your online presence — without paying premium fees.
Try a few, mix and match based on your goals, and start optimizing today!
Nikhil Narkhede
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I was knowing only about google and moz. Thanks for sharing about the other tools.
You are welcome, stay connected