While buying a smartphone the in the 21st century, Indian consumer is very much focused on the features of the smartphone in that particular budget. People are more focused on what they are getting from the money, which they are spending. The main task of the consumer is to buy the product, which will satisfy their needs in the least price.
CoolPad is one of the mobile brands, which has launched several smartphones in India that have great features and in very less budget. This is where the eyeballs of the Indian Consumers are looking at the moment. It seems that the brand exactly knows what the Indian consumer is looking at. So they know the exact requirements of the consumers. Mainly the pricing is one of the important factor for any consumer. We all want more in less. This is the tendency of the buyer, which the company knows very well.

Recently CoolPad had launched the Max smartphone which has a unique feature of “Dual In One”. In this feature, separate space is allocated for the personal and professional data in the smartphone. This phone is priced at Rs.24,999. So they think about the requirements of the customers closely for sure.

Also the CoolPad Note 3 Lite smartphone has a fingerprint scanner and good features like Cool UI, Android 5.1, 5 inch IPS display at a very reasonable price of Rs.6,999. A fingerprint scanner smartphone at this price is just a grab deal. Providing security to a phone in that price is just unbelievable.
Now they are launching a new Selfie centric smartphone. So stay tuned for the launch on 10th August. We will keep you updated!
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Nikhil Narkhede
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